Easily run split tests on different versions of your website to see which design or content drives more conversions—like testing two different landing pages to find out which one converts better.

Create personalized experiences for your visitors based on their behavior or location, making each user feel specially catered to—imagine showing relevant product recommendations to returning visitors.

See exactly where your visitors click and how they navigate your site with heatmaps and clickmaps, helping you identify areas that need improvement—like discovering the busiest spot on your homepage.

Use the intuitive drag-and-drop visual editor to make changes to your website without any coding—quickly tweak a headline or rearrange elements to boost user engagement.

Record real visitor sessions to observe how users interact with your site—from scrolling behavior to mouse movements—giving you valuable insights into their experience.

Target specific audience segments based on behavior, location, or device to tailor content and campaigns—such as showing a special offer to mobile users or first-time visitors.

Create and analyze conversion funnels to understand where visitors drop off—helping you refine the path to purchase and boost sales.

Test multiple variables simultaneously with multivariate testing to find the most effective combination—like optimizing headlines, images, and button colors at once.

Seamlessly connect VWO with your favorite tools like Google Analytics, CRM systems, or email marketing platforms—ensuring your data flows smoothly across your tech stack.