Segment acts as a single hub for collecting all your customer data from websites, apps, and servers, making it simpler to manage and analyze.

It seamlessly connects with over 300 marketing, analytics, and data warehousing tools, so you can push your data wherever needed without complex setups.

Track user actions as they happen—like clicks, page visits, or purchases—so you get real-time insights into user behavior.

Combine data from multiple sources to create accurate user profiles, helping you understand each customer better and personalize their experience.

Get detailed reports and dashboards that turn raw data into actionable insights, enabling smarter business decisions.

Segment is built with privacy in mind, helping you comply with regulations like GDPR and CCPA, and control how your customer data is used.

Unify customer data from different platforms into a single profile, so you have a complete view of each user’s journey across devices and channels.

Customize how data flows between your systems with flexible pipelines, ensuring data is formatted and delivered exactly how you need it.

Automate the tracking of key user events to save time and ensure consistency across different parts of your business.