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PostHog is an open-source product analytics platform for tracking user behavior and improving digital experiences.
London, United Kingdom
PostHog
2018

PostHog is an open-source product analytics platform designed to empower teams with full control over their data. Unlike traditional analytics tools, PostHog offers self-hosting options, ensuring privacy and compliance while delivering deep insights into user behavior. With features like session recording, feature flags, and heatmaps, it’s perfect for fast-growing startups and enterprises seeking customizable, scalable analytics without vendor lock-in. It’s like having a microscope into your product’s soul, revealing exactly how users engage and guiding smarter decisions.
PostHog is best for product analytics, user behavior tracking, A/B testing, and improving user experience through data-driven insights.


Self-hosted
Basic analytics
Community support
Cloud-hosted
Advanced analytics
Email support
Custom integrations
Dedicated support
On-premise deployment

| Platform | Description | Pricing | Website | 
|---|---|---|---|
| Mixpanel | Product analytics platform offering insights into user behavior and engagement. | Starting from $20/month with custom plans available | |
| Heap | User analytics tool providing automatic event tracking and data visualization. | Free plan available; paid plans start at $99/month | |
| Amplitude | Analytics platform focusing on real-time user behavior analysis and retention. | Free tier; paid plans available upon request | |
| Pendo | Product experience platform combining analytics with in-app guidance. | Pricing upon request based on features and usage | |
| Crazy Egg | Heatmaps and visitor recordings for conversion rate optimization. | Starts at $29/month for basic plans | 

Highly versatile platform with great open source and self-hosting options.
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Event analytics and SQL access make data analysis straightforward and efficient.
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Initial UI complexity pays off with powerful features and transparent development.
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PostHog offers powerful, user-friendly analytics with features like event tracking and customizable dashboards, making it easy to understand your data. It's a great choice for teams seeking accessible insights, though a few enhancements could make it even more seamless for beginners.

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