Heap automatically tracks every user interaction on your website or app—clicks, form submissions, page views—so you don’t have to manually set up event tracking. It’s like having a security camera that captures everything happening without extra setup.

Data is collected instantly as users interact, allowing you to see what’s happening in real time. This helps you spot issues or opportunities immediately, just like watching a live sports game rather than recorded highlights.

Visualize your user flow from start to finish, understanding exactly how visitors navigate through your site. Think of it as mapping out the scenic route your users take, helping pinpoint where they drop off or get stuck.

Create specific segments of users based on their behavior or attributes, so you can target and analyze groups like new visitors versus returning customers—kind of like sorting players into teams based on their skills.

Replay past user sessions to see exactly how your customers interacted, providing a window into user behavior. It’s like rewinding and watching a recorded customer journey to understand their experience better.

No coding needed! Set up event tracking and data collection with a simple point-and-click interface. It’s as easy as filling out a form, empowering marketers and product teams to do more without relying on developers.

Analyze how users move through funnels—like the checkout process—so you can identify drop-off points and optimize conversion rates. Think of it as a heat map that shows where users lose interest.

Customized dashboards allow you to visualize the data that matters most to your team, making complex information clear and actionable—like having your personal control panel for decisions.

Understand how long users stay engaged and which actions keep them coming back with retention analysis. It’s similar to tracking how frequently players return to a game after their first visit.