Easily run and compare different website versions to see which layout or design converts visitors better, just like trying out different storefront displays to attract more shoppers.

Monitor what your visitors do on your site live, so you can quickly identify and fix drop-off points or optimize promising pages as they happen.

Create tailored experiences for different visitor groups based on their behavior or demographics, making each visitor feel understood—imagine offering personalized recommendations just like a friendly sales associate would.

Dig deep into your sales funnels to see exactly where potential customers lose interest, helping you to streamline your process and boost conversions at each step.

Identify different visitor groups based on their actions or traits, enabling targeted marketing efforts—think of it as categorizing customers into snack lovers or gadget enthusiasts for more effective campaigns.

Automatically assign traffic to the source that brought them—be it Google, Facebook, or email campaigns—so you know what’s actually driving results, much like tracking which store shelf attracts the most shoppers.