Keep an eye on what’s happening on your site in real time. If something unusual occurs, like a sudden drop in visitors or spike in activity, you’ll know instantly, allowing you to react swiftly.

Follow each visitor’s path on your website—from their first click to the final conversion. This helps you understand exactly how users navigate your site and where they might be dropping off.

Visualize where visitors are clicking most with heatmaps, turning random data into clear images. Think of it as shining a spotlight on the most popular spots on your site.

Analyze each step of your visitors' journey to see where they convert or leave. This insight lets you optimize your sales funnel, turning more visitors into customers.

Get automatic notifications if your website experiences unusual activity, like a sudden traffic surge or drop. This proactive approach helps you fix issues before they impact sales.

See how different sources—like social media, email, or search engines—bring visitors to your site. Use this info to focus your marketing efforts where they work best.