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Marketing & Sales

Lead Generation

Email Marketing

ActiveCampaign

4.7

ActiveCampaign

ActiveCampaign is an all-in-one marketing platform offering email automation, CRM, and customer experience tools.

Chicago, Illinois, USA

ActiveCampaign

2003

Visit Website

Overview

ActiveCampaign is a comprehensive customer experience automation platform designed to help businesses connect and engage with their audiences. It combines email marketing, automation, sales CRM, and messaging tools to streamline marketing efforts and improve customer relationships. With features like personalized email campaigns, advanced segmentation, and sales automation, ActiveCampaign empowers businesses to deliver targeted communications, boost conversions, and enhance overall customer experiences effectively.

Pros

Comprehensive marketing automation features

User-friendly interface

Integrates well with various platforms

Robust email marketing capabilities

Excellent customer support

Cons

Pricing can be high for small businesses

Steep learning curve for advanced features

Limited customization options for templates

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Key Features

💼Customer Relationship Management (CRM) Integration

Manage customer interactions and sales pipelines within a unified platform.

📧Advanced Email Marketing Automation

Create targeted email campaigns with automation rules to engage customers effectively.

🤖Behavior-Based Email Triggers

Trigger emails based on user actions such as website visits or email opens.

📊Comprehensive Analytics & Reporting

Gain insights into campaign performance, engagement metrics, and sales data.

🧩Seamless Integration with Apps & Platforms

Easily connect ActiveCampaign with other tools like Shopify, Facebook, and more.

📝Drag-and-Drop Email Builder

Design beautiful, responsive emails without coding experience.

Plan & Price

Lite

$15/month

Email marketing and marketing automation

Limited email sends/month

Contact and sales CRM

Plus

$49/month

All Lite features

CRM & sales automation

Lead & contact scoring

Professional

$129/month

All Plus features

Site tracking & messaging

Advanced email personalization

Alternatives

Platform	Description	Pricing
HubSpot HubSpot CRM	All-in-one inbound marketing, sales, and CRM platform.	Starts free; paid plans from $45/month
Mailchimp	Email marketing platform with automation and analytics.	Free tier available; paid plans start at $13/month
GetResponse	Online marketing platform focusing on email marketing, webinars, and automation.	Plans start at $15/month, scalable with features
ConvertKit	Email marketing and automation platform designed for creators and bloggers.	Free plan available; paid plans from $29/month
drip	Email marketing, automation, and landing pages for online businesses.	Starts at $15/month for basic features